September 01, 2003

Why Change a Name?

Why do corporations feel they have to change Brand Names?

Marathon (Snickers) , Immac (Veet) , Royal Mail (Consignia) , Coco Pops (Coco crispies although changed back) , Kentucky Fried Chicken (Now just KFC) and even Handango.com was previously called something else.

What prompted me to write this is Cadbury's Camarel is now apparently Cadbury's Dairy Milk Caramel

On This Day - 1960: Game on for British betting shops
Britain's first betting shops will be allowed to open for business from May 1961, the government announces.

Posted by Gadget17 at September 1, 2003 03:02 PM | 2003 Entries | TrackBack
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